Touching your ads

In my book, the Japanese come up with the world's zaniest ideas for TV shows. I'm talking about shows that the family can watch. America has dibs on cool, R-rated TV (cable).

But leave it to the Brits to come up with a concept that I have yet to see in America. It's advertising on handrails. What?

Yeah. We've seen ad signs in parking garages, but this takes it much closer. A company called MediaRails is covering hand rails on escalators in malls. They call it "Hands On Advertising." Get it. Haha.

I wonder if anyone does it in the U.S., and what the profit margins would be. Hmm...