Tuesday, July 10, 2007

Huy Fong on a remarkable voyage

I have loved Huy Fong's Sriracha Hot Chili Sauce for years.

You've seen it before. A rich red, tinge of orange, in a transparent plastic bottle. Kelly green top. Slightly sweet, a tiny bit garlicky, but red-hot tanginess rules. It's the product of one man's vision and passion for his homeland.

Based in Rosemead, Calif., the Co was founded in 1980 by Vietnamese refugee David Tran. Huy Fong is the name of the boat Mr. Tran rode across the Pacific Ocean from Vietnam to the U.S. and the rest is history.

Huy Fong Foods generates $3.2 million in annual sales now. Barbeque lovers and Asian foodies across the country flock to their local stores to hoard bottles of Huy Fong sauces.

I've actually written an e-mail to Huy Fong. Back about two or three years ago, I asked if they would consider making a T-shirt for sale. I'd wear it proudly.

Never got a response. Guess they were too busy making more of their magnificent sauces.

1 comment:

Idris said...

I too asked if they had T-shirts available... the rooster logo is just so great... However, the answer was 'No'... sad.